FOOD & BEVERAGE                                

How to Attract Customers with Video

Showing high-quality images of your food and beverages is important  but it is not the only thing that brings customers in your door. Short animations and gifs grab attention faster and longer than static images. But other factors influence consumer decision making. Below are 3 additional things to include in some of your videos that customers care about and influences their buying decisions. 

LOCAL SOURCING

Customers like to know where their food comes from. This serves two purposes:

1. It shows your commitment to sustainability and supporting local businesses.

2. Notify them about fresh ingredients they should come in and taste today while they’re in season.

We’ll show them your images with incredible videos that look amazing on any size screen.  

STAFF SPOTLIGHTS        

Introducing yourself and your team is a great way to build familiarity and trust with your community. Encouraging social mentions in reviews establishes your business in your local area and has customers come in looking for a familiar face. Research shows that patrons are 73% more likely to repeat customers when they feel a connection to the owner or staff. Have great chef or bartender, let’s introduce them.

RECRUITMENT TOOL

Nearly everyone is experiencing staffing shortages. Video is creative and effective way to advertise for help. Showing off your location with fun, creative imagery speaks to your environment and vibe. Let your audience know what’s great about your business from flexible hours, pay, benefits, training, career advancement, safety protocols and causes you support. Brag about it in video.

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